Monday, March 17, 2008


It is truly amazing to watch Hollywood put out movie after movie that have dark themes. It is not amazing that they would do such a thing, but rather that they would do so in spite of what the dollars are telling them. There is a new study that has been released by Christian Film and Television Commission. And once again the results are clear that family orientied films make the most money. Here from the wires;

"G-rated movies averaged nearly $92.2 million, more than 438 percent better than R-rated. Last year, seven films with a G or PG rating earned more than $100 million at the domestic box office, and three PG-rated films ("Shrek the Third," $322 million; "National Treasure: Book of Secrets," $216 million; and "Alvin and the Chipmunks," $213 million) were among the year's top 10 earners. Only one R-rated film made the top 10, and it was No. 10, "300," with earnings of $210 million.No. 11 on the list was G-rated "Ratatouille" with $206 million."

Has Hollywood become a non-profit entity? Have they decided that they do not want to make as much money as possible? Of course those are ridiculous questions, but there is one really important question that must be asked, and that is why would Hollywood continue to make movies that they know will not make the money that family friendly films will? Or put another way, why is there not a flood of movies that are rated G and PG? The only answer that is consistent with the data, is film makers if given a choice will more often than not choose ideology over profit.

Which means when you go to the movies there is an ideology that is being sold to you. A point, theme or position that film makers believe you need to hold or at least head towards. While that may or may not be a good thing, it is critical that you the movie consumer understand that. I love going to the movies but studies like this remind me to not leave my brain at the door, as I might need it to thwart some of the propaganda could be viewing!

blog you later,
pastor tom